Marsha Redmon: Thought Leadership and Harnessing the Virtual World

<p><strong>In this episode, Steve Fretzin and Marsha Redmon discuss:</strong></p><ul><li>Using presence and thought leadership to build your practice.</li><li>The worst mistakes people are making when communicating digitally.</li><li>Diminishing attention spans and strengthening your messaging.</li><li>The breadth and depth of thought leadership.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>If you are on camera, you have authority as you are speaking if you speak with presence and authority.</li><li>Look at the camera when you are on a Zoom meeting. It makes the other party feel like you are speaking directly to them and connecting with them.</li><li>Make your point, then get to the details.</li><li>You are not leaving money on the table if you niche down. It makes you specific enough that people understand what it is that you do.</li></ul><p> </p><p><i><strong>"People want useful, targeted, practical information from people that are qualified to give it to them. That's what thought leadership is."</strong></i><strong> —  Marsha Redmon</strong></p><p> </p><p><strong>Connect with Marsha Redmon:  </strong></p><p>Website: <a href="https://www.marsha.com/">https://www.marsha.com/</a></p><p>Thought Leadership Map: <a href="https://thoughtleadershipmap.com/">https://thoughtleadershipmap.com/</a>  </p><p>LinkedIn: <a href="https://www.linkedin.com/in/marsharedmon/">https://www.linkedin.com/in/marsharedmon/</a></p><p>Twitter: <a href="https://twitter.com/marsharedmon">https://twitter.com/marsharedmon</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https:/