Marketing x Analytics in Europe, with Martina Matei

<p>In this episode I sat down with <a href='https://www.linkedin.com/in/martina-matei-6682a4a/'>Martina Matei, Marketing Analytics Manager at IBM</a>. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more. </p> <p style="margin:0in;font-family:arial;font-size:12pt;text-align:center;">Join the discussion below! </p> <p style="margin:0in;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;text-align:center;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83246393'>Podscribe.com</a>. </p> <p style="margin:0in;font-family:arial;font-size:12pt;"> </p> <p style="margin:0in;font-family:arial;font-size:12pt;">All view are our own.</p>