Marketing With Giveback w/ Abbey Robertson

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What if every time you promoted your brand, the world became a little better place?</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">For companies that incorporate giveback, it does.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">On this episode of Brand-Side, I talk with </span><a href="https://www.linkedin.com/in/abigailrobertson" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Abbey Robertson</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Brand Manager at </span><a href="https://www.parksproject.us/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Parks Project</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, which helps preserve America's greatest landscapes apparel and homegoods.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Abbey and I discussed:</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">-How to balance a product message with a giveback story</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">-Replicating the emotional experience of a brick-and-mortar store online</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">-Why traditional approaches to influencer marketing may not work, and what does</span><br></p> <p><span style="color: rgb(29,28,29);background-color: transparent;font-size: 12pt;font-family: Arial;"><em>Find this interview and ma