Marketing to a Technical Audience with Wendy Covey

Wendy Covey is a maven of technical marketing. She is the CEO & Founder of TREW Marketing, an agency that educates middle-market engineering companies on technical buyer behavior and how to utilize inbound marketing and sales methodologies to generate more demand. She is also the creator of Content Marketing, Engineered, a podcast, book, and now a digital training course focused on building trust and converting technical buyers with compelling content. In this episode, Wendy shares plenty of tips for engaging a technical audience, but not before she shares her own story that got her to create a marketing agency of her own. We’ll discuss the type of content that technical buyers are looking for, as well as how to make technical content cool, interesting, and informative. Wendy has plenty of stories to share from her decades of experience, and we’ll even walk you through the steps companies should take to start creating better technical content. Make sure to visit http://manufacturinghappyhour.com (ManufacturingHappyHour.com) for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.