Marketing Testing: A hugely-valuable lesson...

Links related to this episode: https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-daily&utm_medium=email&utm_campaign=20210811 (The Scientific Path to Increasing Profits) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210811 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.freescientificadvertising.com (Get a free audiobook + PDF of Scientific Advertising by Claude Hopkins) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Marketing testing can be your secret weapon… And it’s not just doing a few A/B split tests… Or even developing a full-on conversion rate optimization plan. It goes deeper. It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better marketer. You can learn what’s important. You learn what moves the needle. You learn what ACTUALLY generates response: leads, customers, sales, and profits. And that will mean every piece of marketing you touch going forward has the potential to be even more effective. https://youtu.be/3AR_JFA-8iY (Today I share one of my biggest lessons in marketing testing, that matters whether you’re running tests or not...) Yours for bigger breakthroughs, Roy Furr