Marketing Over Coffee at INBOUND 2020

<p>This is a bonus episode, Chris is presenting at Hubspot INBOUND this week</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC640.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong> and <a href= "https://gumroad.com/l/GACheckup"><strong>Trust Insights</strong></a></p> <p>Hubspot INBOUND is September 22nd and 23rd. <strong>grab your $49 Powerhouse Pass with code LargeCoffee at <a href= "http://www.inbound.com/register" target="_blank" rel= "noopener noreferrer" data-saferedirecturl= "https://www.google.com/url?q=http://www.inbound.com/register&source=gmail&ust=1600363967762000&usg=AFQjCNGdAUbuLJOHrxh7cCJZf7sg8dXnGQ">www.inbound.com/register</a></strong></p> <p>Christopher Penn of <a href= "https://www.trustinsights.ai/">Trust Insights</a> and <a href= "https://www.marketingovercoffee.com/">John Wall</a></p> <p>5 Applications of Artificial Intelligence to Marketing</p> <ol> <li>Text Mining - <a href= "https://www.trustinsights.ai/blog/2020/05/cheese-of-the-week-predictive-forecast-2020-edition/"> Cheese Report</a></li> <li>Network Graphing - Influencer Identification</li> <li>Data Clustering - Attack and Defend list of SEO terms</li> <li>Driver Analysis - Attribution - which marketing campaigns are working?</li> <li>Predictive analytics - Coronavirus has not helped this</li> </ol> <p>Check out other MoC Hubspot interviews! <a href= "https://www.marketingovercoffee.com/2016/07/29/kipp-bodnar-marketing-marketing-tools-to-marketers/"> Kip Bodnar</a>, <a href= "https://www.marketingovercoffee.com/2019/09/06/special-interview-with-scott-brinker/"> Scott Brinker</a> and <a href= "https://stackandflow.io/episodes/jon-dick-hubspot-inbound/">John Dick</a></p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your