Marketing Mistakes and how to avoid them

<p class="p1">“One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable - how you react is important.”</p> <p class="p2">You learn far more from mistakes than successes – that can be quite a tough lesson to learn if you have built your career on doing things well, getting things right. Making a mistake in business can feel like a big personal failure and I think if you are a service business owner that brings a real worry about how other people are going to react and is it going to have impact on your business.</p> <p class="p2">So this week I wanted to uncover a few marketing mistakes, from a cringe moment of my own to the biggest marketing fiasco in history. Hopefully these will make you feel a little bit better about any mistakes of your own! I round up four mistakes that many clients fall into:</p> <p class="p2">1 - forgetting your current clients</p> <p class="p2">2 - making it too complicated</p> <p class="p2">3 - chasing the bright and shiny things (there are so many!)</p> <p class="p2">4 - being inconsistent in your marketing</p> <p class="p2">I’ll explain why these are common and what you can do to stop yourself falling into the same traps.</p> <p class="p3"> </p> <p class="p2">Books</p> <p class="p2">In this episode I reviewed <a href= "https://uk.bookshop.org/a/8868/9781119610144"><span class= "s1">They Ask You Answer by Marcus Sheridan</span></a> (a must read for anyone working in marketing, but also a super useful resource for many small business owners)</p> <p class="p4"><span class="s2">You can go to the <a href= "https://uk.bookshop.org/lists/marketing-for-introverts-reading-list"> <span class="s1">Marketing for Introverts Bookshop to see the full list</span></a></span> <span class="s3">of books recommended in this series</span></p> <p class="p3"> </p> <p class="p2">Resources</p> <p class="p2">Need some marketing planning help this year? Go to <a href="https://bondfieldmarketing.co.uk/services/"><span class= "s1">https://bondfieldmarket