Marketing like a media company with Corey Haines of Swipe Files

<p>Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition. </p><p>0:00 Intro <br>0:54 Introducing Corey <br>2:00 Swipe Files <br>3:43 Entrepreneurship <br>5:11 Market like a media company <br>9:50 Rented vs owned platform <br>11:50 Build brand <br>15:13 Media personalities <br>20:05 Seeking Wisdom Podcast <br>22:22 Repurposing content <br>24:50 Traditional performance metrics <br>29:22 Examples of companies killing it <br>32:10 Connect with Corey <br>33:15 Outro </p><p><a href="https://www.swipefiles.com/membership">Join Swipe Files</a> (50% discount using "MODERNDAYMARKETING")</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Corey: |<a href="https://www.coreyhaines.co/">Website </a>| <a href="https://twitter.com/coreyhainesco">Twitter </a>| <a href="https://www.linkedin.com/in/corey-haines/">LinkedIn</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>