Marketing Lessons from Lady Gaga

<p>In this week’s Marketing 24-7 podcast, I will talk about a concept called the Dream 100.</p> <p>The aim of Dream 100 is to move your clients or the people you are trying to influence to a continuum of:</p> <ol> <li>I’ve not heard of this company</li> <li>What is this company</li> <li>I think I have heard of this company</li> <li>Yes, I do business with this company</li> </ol> <p>It was first introduced by Chet Homes in his book, The Ultimate Sales Machine (well worth a read). I have used this concept with my clients, and it has brought them success. Even Lady Gaga uses this concept in launching her albums.</p> <p>Listen to this podcast and get to know how to apply a different marketing strategy that works like a bomb!</p>