Marketing Lessons from Classic Infomercials | Ep. #387

<p><span style="font-size: 10pt;">In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Marketing Lessons from Classic Infomercials</em></span></li> <li><span style="font-size: 10pt;">00:35 – Neil remembers an infomercial he watched from <a href= "https://www.youtube.com/watch?v=ZTpXh33Mbeg">OxiClean</a></span></li> <li><span style="font-size: 10pt;">00:50 – Neil learns about infomercials from his friend <a href= "https://www.linkedin.com/in/ryandeiss">Ryan Deiss</a>, who is a copywriter</span> <ul> <li><span style="font-size: 10pt;">01:04 – Ryan learned how to write copy from his childhood experiences</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:23 – Infomercial is about timing</span> <ul> <li><span style="font-size: 10pt;">01:30 – Most are run at night and target females</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:44 – “If you want to do any type of marketing, you have to target the right type of people”</span></li> <li><span style="font-size: 10pt;">02:10 – Eric remembers the <a href="https://www.youtube.com/watch?v=XXS3k5tC1io">P90X</a> infomercial which encourages you to work towards a great body</span></li> <li><span style="font-size: 10pt;">02:36 – Being direct and to the point is what Eric has learned from infomercials</span></li> <li><span style="font-size: 10pt;">02:48 – Eric also remembers the <a href="https://www.youtube.com/watch?v=CWtcE52LKgk">Shake Weight</a> infomercial which was quite comical</span></li> <li><span style="font-size: 10pt;">03:14 – Include bonuses and employ scarcity tactics so that people take action</span></li> <li><span style="font-size: 10pt;">03:36 – It’s also expensive for info