Marketing Is Getting Harder. Here's What to Do About It #1997

<p><span style="font-weight: 400;">In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Marketing Is Getting Harder. Here's What to Do About It.</span></li> <li><strong>[00:27]</strong> <span style="font-weight: 400;">Some of the ways that marketing is becoming more difficult.</span></li> <li><strong>[01:10]</strong> <span style="font-weight: 400;">Why you need to be willing to experiment.</span></li> <li><strong>[02:16]</strong> <span style="font-weight: 400;">How experimenting led to success for the venture capital firm Andreessen Horowitz.</span></li> <li><strong>[02:42]</strong> <span style="font-weight: 400;">How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.</span></li> <li><strong>[03:42]</strong> <span style="font-weight: 400;">Why we look for acquisitions that can solve particular problems and benefit us in the long run.</span></li> <li><strong>[05:18]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[03:24]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to rate, review, and subscribe!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://a16z.com/"><span style="font-weight: 400;">Andreessen Horowitz</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with t