Marketing Is Changing - Adapt or Go Broke

<p><span style="font-weight: 400;">This episode has been a long time coming, as we have been thinking about some of this stuff since 2013. Many of our listeners have told us how much they miss our Therapy Sessions where we talk about what we are doing in the business and our struggles and wins, and this show will include a lot of those insights. We chat about where we see a lot of our marketing efforts headed, how the marketing landscape is changing for all of us, and some of the things we will be doing differently. We also discuss some of the ways that we are finally fulfilling our goals from years back and how we are going all in. </span></p> <p><span style="font-weight: 400;">Also, if you are heading to the Traffic & Conversions Summit, be sure to stop by our booth in the expo area and come say hello! Make sure you are subscribed to our</span> <a href= "https://www.youtube.com/channel/UCWRvamSFVMx8l-J0y9ss1Iw"><span style="font-weight: 400;"> YouTube channel</span></a><span style="font-weight: 400;">, as there will be challenges, fun, and prizes (cha-ching!) If you want to network and hang out with us, we are going to be throwing our Overtime event at Mission Brewery once again on Tuesday evening. There will be sponsors (if you want to sponsor, hit us up!) and we promise this will be a super fun party that you do not want to miss. And after you have enjoyed this episode, be sure to check out our conversations with</span> <a href= "https://evergreenprofits.com/angelo-sisco-identity-alchemist/"><span style="font-weight: 400;"> Angelo Sisco</span></a> <span style="font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/ryan-berman-courageous-companies/"><span style="font-weight: 400;"> Ryan Berman</span></a> <span style="font-weight: 400;">who share their own great insights about branding in this new marketing landscape. </span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">The big four - the GAFA companies - are all battling it out right now over things like pri