Marketing Intelligence & Data Quality with Matthew Wahlrab

<p>Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today a tech pioneer, founder & CEO of <a href="https://rapidalpha.com/">Rapid Alpha</a> joins us on the show as we discuss marketing intelligence & why business leaders can not ignore data quality. </p><p>Matthew talks about his career path from intellectual property to where he is now, about <a href="https://rapidalpha.com/">Rapid Alpha</a>, what innovation management entails, and how data works and impacts company decisions. Additionally, he expounds on the right KPIs for pharmaceuticals, platforms & tools for better data organization, creating value for your company as well as the future of data.</p><p>Tune in for more!</p><p><strong>During this episode, you will learn about;</strong></p><p>[00:27] Introducing the episode</p><p>[00:40] Know our guest “Matthew Wahlrab”</p><p>[04:47] His career path from intellectual property to where he is now</p><p>[12:00] How data works</p><p>[16:55] Defining innovation management</p><p>[21:16] How data impacts company decisions</p><p>[22:15] About Matthew's company Rapid Alpha & what they do</p><p>[24:48] Matthew’s special sources </p><p>[26:29] Matthew’s approach to Green flags & who should be working where</p><p>[29:49] Getting your timing right</p><p>[32:22] The right KPIs for pharmaceuticals</p><p>[37:49] Platforms & tools for better data organization</p><p>[43:04] Creating value in an enterprise</p><p>[47:52] The future of data</p><p>[51:44] Book recommendations from Matthew</p><p>[55:45] Best way to connect with Matthew Wahlrab</p><p>[56:31] One question he wishes to have been asked</p><p><strong>Let’s Connect!</strong></p><p>Follow Matthew Wahlrab on;</p><ul><li>LinkedIn:<a href="https://www.linkedin.com/in/michael-secora-phd/"> https://www.linkedin.com/in/matthew-wahlrab/</a></li></ul><p>Follow Rapid Alpha on;</p><ul><li>Website:<a href="https://www.recursion.com/"> </a><a href="https://rapidalpha.com/">https://rapidalpha.com/</a></li><li>LinkedIn: <a href=