Marketing for New Entrepreneurs: The Essential Techniques to Attract Clients

<p dir="ltr">I was taken aback when I received a desperate phone call from a potential client who had gone through the process of starting a business. </p> <p dir="ltr">The client had set up the business but their attempts at gaining new customers were fruitless. I offered support to the client, giving them many ideas to attract clients. It was in this moment that the client confided in me; he had spent 8 years of his life studying and working in the commercial field, however, he had never been given guidance on how to target customers until now. </p> <p dir="ltr">This struck me as concerning, as a lack of marketing knowledge is a common issue amongst new entrepreneurs. In response, I have created this podcast, outlining the key techniques that successful businesses use to get more clients.</p> <p> </p>