Marketing costs knock Karooooo’s profit
Marketing costs knock Karooooo’s profit

Marketing costs knock Karooooo’s profit

Lungelo Mpangase

5 min
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Description

Karooooo, the new holding company for vehicle recovery and fleet management group Cartrack, has reported an 18% rise in revenue on the back of strong subscriber growth but this hasn't filtered through to the firm's bottom line as profit fell by 12% as the company incurred higher marketing costs. Business Day TV unpacked the results with Karooooo’s CEO, Zak Calisto

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Marketing costs knock Karooooo’s profit - Listen Free | WowFM