Marketing Breakthroughs with David Collins

<p><strong>Topics covered and questions you’ll uncover during this episode:</strong></p><ul><li>How we shifted our advertising efforts to include not only the print world, but the digital world too</li><li>The major difference between marketing to the luxury and non-luxury markets</li><li>How to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotion</li><li>If you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important)</li><li>What a “visual icon” is and why is it so important in your regional marketing</li><li>Why quality statistics are so critical for upper-tier clientele</li><li>Why highly professional presentation is so critical in the the luxury real estate market</li><li>What variable data response rate is and how you can use it to your advantage</li><li>How you can start at a lower price point to ascend to a higher price point via your marketing efforts</li><li>Getting repeat business by always keeping your marketing efforts in front of your potential clients</li></ul><p><strong>Resources mentioned within the</strong> <strong>episode:</strong></p><ul><li><a href="https://supremeauctions.com/">Supreme Auctions</a></li><li><a href="https://realmarketing4you.com/">REAL Marketing</a></li><li><a href="https://www.luxuryhomemarketing.com/">Institute for Luxury Home Marketing</a></li></ul>