Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">For the past year, everybody has been talking about the “new normal.”</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">But there is also a new normal for marketing… </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">And you either adapt or you go extinct. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">So says </span><a href="https://www.linkedin.com/in/markdonnigan" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Mark Donnigan</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Marketing &amp; Business Growth Consultant at </span><a href="https://growthstage.marketing/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>d-launch</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What we talked about:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How COVID has changed the buyer’s journey</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why adaptability matters more than ever</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why you should focus on solving problems and the beneficiary of your solution</span><br></li> </ul> <p><span style="colo