Marketing & Scaling To Profitability With George Liu

<p>This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he’s learned in marketing and helping gym owners scale to profitability.</p> <p>Learn more about FitNation 2022 Edition: <a href= "https://fitnation.co">https://fitnation.co</a></p> <p>Learn more about Club Industry's Executive Summit: <a href= "https://www.clubindustryshow.com">https://www.clubindustryshow.com</a> </p> <p><span style="text-decoration: underline;"><strong>One Powerful Quote:</strong></span></p> <p>10:51: “What I learned in the process as far as best practice was that often times marketing and sales is really just being human and caring about the other person that you are connecting with.”</p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>3:21: Bryan opens the show by asking George about his background.<span class="Apple-converted-space"> </span></p> <p>6:31: George shares about starting his firm, Gym Pillars.</p> <p>10:43: Bryan inquires with George what he learned from selling and marketing in the gym space.<span class= "Apple-converted-space"> </span></p> <p>13:55: Bryan and George talk about opportunities and challenges in marketing for gyms right now.</p> <p>19:34: Bryan asks George about Gym Pillars and its business model.</p> <p>25:23: Bryan and George talk about decoupling conversations of marketing from real business model profitability and operations.<span class="Apple-converted-space"> </span></p> <p>29:26: Bryan and George talk about positioning your brand and adding value.<span class="Apple-converted-space"> </span></p> <p>35:16: Bryan asks George to share about marketing, the key things to start, and think about.<span class= "Apple-converted-space">