Marketing 101 for early stage entrepreneurs

Marketing is a crucial part of any business and there are hundreds of companies out there that can help early stage founders with marketing, however, the key question is - how do you know they are actually doing the right job for you? In this week's podcast we talk about: What do you need to know or do before you even start marketing What the difference is between marketing and advertising How you build a credible marketing process How you adapt a marketing process once you're out in the market Defining your customer segment Pricing and distribution