Marketing 101

<p>Hey Queens, in today's episode Lucy and Nikki share some really helpful tips and tricks they have learnt along the way when it comes to marketing and setting up your own business.<strong></strong></p><p>Breakdown of the episode<br>- Basics of a brand<br>- Branding<br>- Brand Bible<br>- Tag lines<br>- Language<br>- Knowing your target market<br>- Who is your customer<br>- Look at brands that inspire you<br>- Instagram <br>- Creating original content<br>- Using Canva <br>- Power of the 'perfect photo'<br>- influencer marketing<br>- Ecommerce<br>- Lucy's Celeb Goss<br><strong><br>This episode was brought to you by </strong><a href="https://www.instagram.com/thefreedomstateonline/"><strong>The Freedom State</strong></a><strong><br>Head to </strong><a href="https://www.thefreedomstate.com.au"><strong>www.thefreedomstate.com.au </strong></a><strong>or instore @ James Street, Burleigh AUS <br>Use code: SCRAM to receive 10% off for a limited time. Some exclusions may apply.<br>Follow them on IG </strong><a href="https://www.instagram.com/thefreedomstateonline/"><strong>@thefreedomstateonline</strong></a></p><p><strong>If you would like to show your support for Happy Hour please 'subscribe' on Apple Podcasts and 'follow' on Spotify and we would j'adore it if you would rate and review x <br></strong><br></p><p><strong>CREDITS:</strong></p><p><strong>Hosts</strong>:<a href="https://www.miafreedman.com/"> </a>Lucy Jackson <a href="https://www.instagram.com/lucykatejackson/">@Lucykatejackson</a> &amp; Nikki Westcott <a href="https://www.instagram.com/nikkiwestcottt/">@nikkiwestcottt</a> <a href="https://www.instagram.com/wethe_wildones/">@wethe_wildones</a></p><p><strong>This podcast is part of </strong><a href="https://www.instagram.com/thespinstudionetwork/"><strong>The Spin Studio</strong></a><strong> network </strong><a href="https://www.instagram.com/thespinstudionetwork/"><strong>@thespinstudionetwork</strong></a><br><strong>Executive Producer</strong>: Courtney Mangan <a href="https://www.instagram.com/cour