Marketers Are Full of Shit | Ep. #621

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Marketers Are Full of Shit</li> <li>[00:34] Marketers always talk a big game, but their results speak for themselves.</li> <li>[01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.</li> <li>[01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.</li> <li>[02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).</li> <li>[02:48] Always test out a working relationship before you pull the trigger.</li> <li>[03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.</li> <li>[03:43] Eric and Neil can easily provide proof of their results.</li> <li>[04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.</li> <li>[04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.</li> <li>[05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.</li> <li>[05:41] That’s all for today!</li> <li><span style="font-weight:

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Episodes

Marketers Are Full of Shit | Ep. #621

Nomzy Stholly

6:35