Mark Silverman: Being Authentic for Better Engagement

<p><strong>In this episode, Steve Fretzin and Mark Silverman discuss:</strong></p><ul><li>Understanding your clients business. </li><li>The trigger to developing long lasting relationships. </li><li>Arrows in your quiver of business development. </li><li>Tips and tricks for driving engagement. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Turn on news alerts for what is going on, when it is happening, in your clients business or industry. </li><li>Use your calendar to keep yourself accountable to follow up and follow through.</li><li>It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. </li><li>It’s about engagement - it’s called social media for a reason.</li></ul><p> </p><p><i><strong>"Follow up, follow through, and invest your time."</strong></i><strong> —  Mark Silverman</strong></p><p> </p><p><strong>Connect with Mark Silverman  </strong></p><p>Website: <a href="https://www.dykema.com/professionals-mark_silverman.html">https://www.dykema.com/professionals-mark_silverman.html</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/marksilverman3/">https://www.linkedin.com/in/marksilverman3/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-Doubling-Collection-Published/dp/1791611362/ref=sr_1_3?keywords=steve+fretzin&qid=1559228278&s=gateway&sr=8-3"> The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business</a> and<a href="https://fretzin.com/about/books/"> more!</a></p><p>YouTube:<a href="https://www.youtube.com/user/SalesResultsInc"> Steve Fretzi