Mark Sherwin | Marketing For The Future

<p>[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey. Berrier, and I&apos;m here with my man, mark Sherwin. What&apos;s up brother? What&apos;s going on, Corey? How are you my man? We doing all right? Doing all right, sir. It&apos;s that time of year, man. Everybody&apos;s in in go mode. Finish up the year strong. It&apos;s interesting you say that because I right there, I&apos;m right there with you.</p> <p>Right? I&apos;m, you and I are thinking exactly the same way, but I tell you what a lot of people this is, I feel like this is separation season. The people that are digging in and doing the work right now are gonna far surpass everybody that&apos;s not doing the work right now. That&apos;s taking it easy and taking it easy since Thanksgiving.</p> <p>And the issue with that is, unless, and I we didn&apos;t really tee this up, but unless people are marketing for, again, we didn&apos;t tee this up, but , if people are not marketing for the first quarter right now, if we&apos;re not doing our work right now, , we&apos;re gonna feel that in the first quarter.</p> <p>Any marketing company like myself, right? Since I started this company almost 13 years ago, I can tell you my busy season is right now. Every marketing company&apos;s busy season is right now. Why? Because most contractors, this is their slow season. They&apos;re, the phone&apos;s not quite ringing as much.</p> <p>They&apos;re analyzing how their summer went. They&apos;re doing a number of things. And now it&apos;s just go time, right? Call up your marketing company, okay, how can we prepare? Right? Those are the calls that we&apos;re fielding, and it&apos;s near constant. And it&apos;s an absolute wonderful time to prepare now for the spring, as you said.</p> <p>So, yeah, we&apos;re busy. Preparation&apos;s key. Like if you&apos;re not prepared you&apos;re gonna suffer consequences. And I mean, it just goes with anything in life. It&apos;s not just ju just not your business, but. . If I don&apos;t prepare for my, whatever it is