Mark Organ @ Eloqua: The Neuroscientist Who Automated Emails

<p>You may or may not be someone who understands all the specific intricacies of marketing automation, but, no matter who you are, you’re  surely someone who’s impacted by it. As the Internet has grown into the foundation of modern society, the marketing automation industry has become one of the biggest and most successful beneficiaries. And one of the companies leading the marketing automation revolution was Eloqua.</p><p>Eloqua, along with its founder, Mark Organ, helped usher in the age of SaaS business models while supercharging the marketing processes for thousands of companies around the world. It was so successful, in fact, that Oracle acquired it for more than $800 million, and it’s now the backbone of their marketing platform.</p><p>But Eloqua's success wasn't quick or easy. Mark shares the unique story in this episode of Web Masters.</p><p>For a complete transcript of the episode, <a href="https://latonas.com/blog/web-masters-episode-51-mark-organ/">click here</a>.</p><p><br></p><p><br></p>