Mark Bullock: Marketing with Exceptional Video Content

<p><strong>In this episode, Steve Fretzin and Mark Bullock discuss:</strong></p><ul><li>Addressing more than just the logistical and legal side of your client's cases. </li><li>Why do lawyers hesitate to delve into social or video. </li><li>Secrets to making great video content. </li><li>Getting tons of content from one video. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>99.99+% of people will not go on video. YouTube is not the 11 o’clock news, it is people authentically talking to people. </li><li>Have a conversation on camera as if you are speaking to a person, not speaking to an inanimate object. </li><li>Be willing to practice having a conversation, rather than presenting a topic. </li><li>You can’t buy the same type of work that a raving fan given exceptional client service can send your way through referral. </li></ul><p> </p><p><i><strong>"Video is the place to be. Why? Because people can relate; people watching this right now can relate to the fact that you and I are having a conversation, and we're including them in this conversation, and in doing so it's far more engaging." —  </strong></i><strong>Mark Bullock</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><p>Book: Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard: </p><p><a href="https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0739309536">https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0739309536</a></p><p> </p><p><strong>Connect with Mark Bullock:  </strong></p><p>Website: <a href="https://phoneblogger.net/">https://phoneblogger.net/</a>  </p><p>Website: <a href="https://videosocials.net/">http