Mariana Castillo, Ben & Frank: Direct-to-Consumer Eyewear for the Mexican Market, Ep 124

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31 min

Business & Finance

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Mariana Castillo, Ben & Frank: Direct-to-Consumer Eyewear for the Mexican Market, Ep 124 Mariana Castillo believes that the eyewear shopping experience in Mexico is broken. It’s generally reduced to an impersonal exchange that only considers the basic optical measurements, rather than catering the product to the customer’s style and personality. Mariana is the co-founder and co-CEO of Ben & Frank, a direct-to-consumer eyewear brand that seeks to transform the way Mexicans buy eyewear by providing fashionable and affordable options. I sat down with Mariana to talk about why an internship at ALLVP played a key role in her decision to become an entrepreneur, the lessons she learned from working at Mexico’s Central Bank, and the insights she’s gained about the direct-to-consumer category in Latam; from building a brand to fundraising. And lastly, Mariana shares advice on how to remove biases in the ecosystem to empower female founders. <h3>A career-defining moment at ALLVP</h3> Before discovering her entrepreneurial journey, Mariana immersed herself in the investment world. She learned about venture capital and realized that she wanted to get involved with early-stage investment and started an internship at ALLVP, a VC firm based in Mexico City, for three months. Fascinated by the ability of some of the startups she worked with to execute ideas quickly, Mariana decided she wanted to pursue a career that would involve entrepreneurship in any way. Listen to this episode of Crossing Borders to learn more about Mariana’s lessons learned from her early days at Mexico’s Central Bank to

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Mariana Castillo, Ben & Frank: Direct-to-Consumer Eyewear for the Mexican Market, Ep 124

فتبينوا ♥️🫀

31:00