Margot Bloomstein on Trust

<p>Margot Bloomstein is the principal of <a href= "https://appropriateinc.com">Appropriate, Inc.</a>, a brand and content strategy consultancy. Over a twenty year career, she has consulted in a wide range of industries. Margot is the author of <em>Content Strategy at Work</em> and of a new book, <em>Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap</em>, which is the subject of our conversation today.</p> <h2>Show notes</h2> <ul> <li><a href="https://appropriateinc.com">Appropriate, Inc.</a></li> <li><a href="https://twitter.com/mbloomstein">@mbloomstein</a> on Twitter</li> <li><a href="https://www.timberland.com">Timberland</a></li> <li><a href="https://www.publicissapient.com">Publicis Sapient</a></li> <li><a href= "https://appropriateinc.com/trustworthy/"><em>Trustworthy: How The Smartest Brands Beat Cynicism and Bridge The Trust Gap</em></a> by Margot Bloomstein</li> <li><a href="https://amzn.to/3r3BaAJ"><em>Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them</em></a> by Ethan Zuckerman</li> <li><a href="https://www.gartner.com/en">Gartner</a></li> <li><a href="https://www.edelman.com">Edelman</a></li> <li><a href= "https://www.crutchfield.com/S-kUGl49C7dIb/">Crutchfield</a></li> <li><a href="https://www.gov.uk">gov.uk</a></li> <li><a href="https://mailchimp.com">Mailchimp</a></li> <li><a href="https://blacklivesmatter.com">Black Lives Matter</a></li> <li><a href="https://bananarepublic.gap.com">Banana Republic</a></li> <li><a href="https://www.indiebound.org">Indiebound</a></li> <li><a href="https://bookshop.org">BookShop.org</a></li> </ul> <p><em>Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.</em></p> <h2>Read the transcript</h2> <p><strong>Jorge:</strong> Margot, welcome to the show.</p> <p><strong>Margot:</strong> Thank you so much. I'm excited to be here.</p> <p><strong>Jorge:</strong> Well, I'm very excited to have you here. For folks who might not know you, would you please tell u