Marcus Sheridan Debunks the Myths About Video Content

<p>Marcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus Sheridan, author, speaker & Co-Owner of IMPACT, helps us separate the truth from the lies and reveals whether the length of the videos we share on social media actually matters.</p> <p>Most people believe that the shorter a video is, the better. However, Marcus quickly debunked that theory when he pointed out that “the average #1 ranked video in YouTube search results is about 10 minutes long.”</p> <p>Marcus Sheridan puts many of the world’s most popular video myths to rest and shares a treasure trove of tips on using video and how to get your sales and marketing teams working closely together in social media and beyond.</p> <p><strong>In This Episode:</strong></p> <ul> <li>03:47 – Learn about Marcus’ agency, IMPACT</li> <li>06:23 – How to use video to bridge the gap between sales and marketing</li> <li>11:27 – Why the premise that your videos should be 90 seconds or less is not true</li> <li>15:07 – When it makes sense for a brand to use live video</li> <li>17:53 – Why videographers need to be strong socially to be successful</li> <li>21:59 – How video content can improve your social selling efforts</li> <li>27:58 – Why Marcus left Facebook</li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="https://bit.ly/jaysays" target="_blank" rel= "noopener">Get the new State of Marketing report for free from Salesforce</a></li> <li><a href="http://socialmedia.org/socialpros" target="_blank" rel="noopener">Find out mo