Managing Change by Adapting Quickly with Mark Grilli at CommerceHub

<p><a href="https://www.linkedin.com/in/mark-grilli-7b5743" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Mark Grilli</a><span style="background-color: transparent;">, Chief Marketing Officer at </span><a href="https://www.commercehub.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">CommerceHub</a><span style="background-color: transparent;"> shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:</span></p><p><br></p><ul><li><span style="background-color: transparent;">Marketers have to make it clear to customers why they should adapt to change&nbsp;</span></li><li><span style="background-color: transparent;">Marketers need to gain executive support in order to help drive the change.</span></li><li><span style="background-color: transparent;">It’s essential to move fast and continuously question where you are.&nbsp;</span></li><li><span style="background-color: transparent;">Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.</span></li><li><span style="background-color: transparent;">Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.</span></li><li><span style="background-color: transparent;">The future of marketing lies in a hybrid model with both remote and in-person events.</span></li></ul><p><br></p><p><br></p><p><span style="background-color: transparent;">Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.</span></p><p><br></p><ul><li><span style="background-color: transparent;">Website - </span><a href="https://www.commercehub.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.commercehub.com/</a></li><li><span style="