Making Music Fun: An Interview with Nick Morrison - Part 2

<p><em>“People don't forget that stuff. They remember people that blow their minds. They won't necessarily remember the music, people won't remember the thing that you did, but they'll remember the way that you made them feel, whether that's by your actions or by the actual emotion that you've imparted to them via your music, or your sound, or whatever it happens to be.” --&nbsp;</em>Nick Morrison</p><p>&nbsp;</p><p>This episode's the second half of my interview with bestselling author, professional musician, teacher, session artist, and composer Nick Morrison, as we talk about the process of turning imagery and emotion into sound, the importance of networking and building relationships, and about the most valuable advice he has to offer about navigating a freelance career in the digital age.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>Making it More Purple</strong></p><p>As the second half begins, Nick and I talk about some of his memorable experiences with building an audio brand, including one particularly tricky suggestion. “His last note,” Nick recalls, “and this drove me crazy, was 'can you make it sound more purple?” He reveals the answer to that mysterious request and we discuss a study, linked below, that showed how it’s audio, not video, that plays the biggest role in making or breaking a viewer’s experience. “Once you get better,” he explains as we talk about advances in audio technology, “you can't go back with audio. There's something in the human ear th