Making Magic by Integrating the Digital and Physical Worlds with Peggy Johnson, CEO of Magic Leap

<p>When a new technology with tremendous potential rolls out, expectations are sky high. It’s going to be a magical technology that changes the world, right? If it doesn't take off immediately with consumers, there can be a tendency to overreact, be let down, give up, and move on to the next new thing that’s supposed to change the world. But what if the technology is augmented reality and it does, truly, change the way people see the world? Even though everyone isn’t walking around every second, using AR, just yet, augmented reality has been making great strides over the last decade. And <a href="https://www.linkedin.com/in/peggyljohnson/">Peggy Johnson</a>, the CEO of <a href="https://www.magicleap.com/">Magic Leap</a>, explains that digital augmentation will be the norm eventually.</p><p><i>“There will be a time again where we'll look back and say, ‘Remember when we didn't have digital augmentation in front of our eyes.’ Whether that'll be in the form of glasses that we'll wear or contacts maybe at some point, I do believe we will have that kind of capability as a tool to help us just get through our days, do our jobs, and to entertain us. This is the start of it.”</i></p><p>The way to combat overreacting when a new technology is not immediately broadly used is to simply realize that it takes time to change the world; in particular, how people see the world. With augmented reality, the complex goal is to seamlessly integrate physical and digital spaces. That’s a real challenge. Technological advancement of this magnitude takes patienceents and there are always fits and starts. But it’s happening right now.</p><p>On this episode of <i>IT Visionaries</i>, Peggy shares the state of AR today and where she sees it heading in the future. She also explains how technological advancement has a trajectory that can sometimes be misunderstood. If a technology does not immediately take off with consumers, some mistakenly write it off as a failure. She also discusses the journey trials and tribulations that Magic Leap has be