Making Google Ads work for your small business

<p>We talk about how to make Google Ads work for your small business. </p> <p>Google makes it very easy to create a Google Ads account, drop in a credit card number and start advertising.  But should you take that super-fast way to get online?  Generally speaking most small businesses will quickly waste a lot of money without a more strategic approach to Google Ads</p> <ol><li>What are Google Ads and how does “Pay Per Click” marketing works?</li><li>Why would a small business use Google Ads vs other online ad platforms such as the social media platforms? </li><li>How “Google Local Services Ads” work and what do small business owners need to consider in using this service?</li><li>What are tips for doing keyword research to decide which keywords to buy ads against?  What are negative keywords? </li><li>There is very little space in a Google Search ad to get a message across, how should small business owners think about their ad creative when creating Search Ads?</li><li>What about after the click?  What should a business owner think about when it comes to Landing Pages, Thank You Pages and Metrics?  Should ads just be sent to the company’s homepage?</li></ol>