Make sure you budget for marketing - Dani Peleva - Franchise Fame

<p>When you start any business you need to think about how you can get it off the ground.&nbsp;</p> <p><br></p> <p>Ultimately, that starts with "how can you generate customers or clients" and of course marketing plays a big part in doing this.</p> <p><br></p> <p>That's why this weeks podcast is with a marketing expert in the shape of Dani Peleva the Founder &amp; CEO of Franchise Fame. In this week's episode we go through the various aspects of marketing that franchisees and franchisors need to consider and budget for.</p> <p><br></p> <p>We also chat about:</p> <p>- Ensuring you have a local marketing plan</p> <p>- How franchisors support franchisees with marketing</p> <p>- The difference between starting a business on your own and buying a franchise license</p> <p>- The biggest challenge a franchisee will face</p> <p>- Dani's book "Franchise Fame" and the 5 F's of franchise marketing. Here's a preview - <a href="https://getthebook.franchisefame.com/#preorder">https://getthebook.franchisefame.com/#preorder</a></p> <p>- Successful marketing avenues for franchisees</p> <p><br></p> <p>You can find Dani on LinkedIn here&nbsp;- <a href="https://www.linkedin.com/in/dani-peleva/">https://www.linkedin.com/in/dani-peleva/</a> and his business Franchise Fame here - <a href="https://franchisefame.com/" target="_blank">https://franchisefame.com/</a></p> <p><br></p> <p>Thanks for listening and if you enjoyed this episode, don't forget to hit the subscribe button for the latest episodes!</p> <p><br></p> <p><br></p> <p>For more insights into the franchising world check out The Franchised at - <a href="https://www.thefranchised.com/" rel="ugc noopener noreferrer" target="_blank">www.thefranchised.com</a></p> <p><br></p> <p>--------------------------------------------------------------------------------------------</p> <p><br></p> <p>This episode was powered by Cymphony.</p> <p><br></p> <p>Cymphony is a premium communications provider with services available to you that include a telephone answering service, managed live chat, an