Make it or break it: Marcelo Abritta, Buser

<p>When <b>Marcelo Abritta</b> pitched <b>Buser</b> to a VC for the first time, he didn&apos;t have a lot of leverage. His operation was quickly blocked by authorities and incumbents. He wasn&apos;t yet working full time on the business. And the cherry on top: he had a six-figure debt from a recently failed company. </p><p>He did, however, receive a great investment offer from a top-tier fund <em>that same day</em>. </p><p>Everyone knew from the start that that would be a <b>&quot;make it or break it&quot;</b> type of deal — and it still is. In fact, Marcelo likes to make that clear even to potential hires. But with high risks come high returns.  </p><p>In this episode, you&apos;ll find out: </p><ul><li>How that first pitch went down.  </li><li>The behind the scenes of their whole fundraising process. </li><li>How they stay scrappy and lean. </li><li>And the challenges and measures you take when you&apos;re this heavy on uncertainty. </li></ul><p>--<br/><br/>Go to <a href='https://book.latitud.com'><b>book.latitud.com</b></a> to get your copy of Viva The Entrepreneur!</p>