Make evergreen content as a mortgage broker

<p>In today&apos;s podcast episode, Ash Borland discusses the importance of evergreen content for mortgage brokers in their marketing strategy. Evergreen content is content that remains relevant and valuable over an extended period of time. It is called Evergreen because it is always fresh and doesn&apos;t lose its relevance, even after a month or years of its publication. The goal of evergreen content is to create videos that are effectively working for you over and over again, building your brand and generating leads in the long run. However, Ash highlights some common mistakes that mortgage brokers make with evergreen content, such as using daily themes like &quot;Tip Tuesday,&quot; which can quickly become irrelevant and outdated. Ash suggests that mortgage brokers should focus on creating evergreen content that is useful and valuable to their audience and avoid using gimmicky themes that could potentially harm their content&apos;s long-term effectiveness. By creating evergreen content that provides value to their audience, mortgage brokers can build their brand and generate leads for their business in the long run.</p><p>⚫️ FREE LEAD GEN CONTENT FOR MORTGAGE BROKERS SESSION 🟡</p> <p><a href='https://ashborland.teachable.com/p/lead-gen-content-for-mortgage-broker-whiteboard-session'>https://ashborland.teachable.com/p/lead-gen-content-for-mortgage-broker-whiteboard-session</a></p> <p><br/><br/></p> <p>⚫️ MORTGAGE MARKETING BLUEPRINT 🟡</p> <p>Learn more here: <a href='https://ashborland.teachable.com/p/mortgage-marketing-blueprint'>https://ashborland.teachable.com/p/mortgage-marketing-blueprint</a> Use Code MMP15 for 15% OFF.<br/><br/><br/></p> <p>⚫️ WORK WITH ME 🟡</p> <p>Learn More HERE: <a href='https://ashborland.com/'>https://ashborland.com/</a></p> <p><br/></p>