Make a mission statement for better content marketing

<p>#video #audio #scripts</p> <p>Why does your company create #content? Who is it for? What will it do for them?</p> <p>If you don’t know the answers, you need to figure them out. Why? Because if <em>you</em> don’t know what someone will gain from consuming your brand’s #content, your audience won’t see a compelling reason to engage with it.</p> <p>Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to write a #content mission statement.</p> <h2>3 pieces of the mission statement puzzle</h2> <p>A great #content mission statement details three elements:</p> <ol> <li><strong>Core audience </strong>– who you aim to help with your #content</li> <li><strong>What will be delivered </strong>– the kind of &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;information you provide</li> <li><strong>Outcome or benefit </strong>– things your &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;audience could do because of your #content</li> </ol> <h3><strong>Audience is your who</strong></h3> <p>Your mission statement should focus on the audience segment for whom your #content can do the most good – i.e., where you can serve an unmet need, deliver value in areas that your competitors may have overlooked, or address a critical knowledge gap or other obstacle that may be preventing your audience from achieving its goals.</p> <h3>Benefit is your audience’s why</h3> <p>Once you determine the audience, summarize the distinct benefits it will receive from engaging with your #content.</p> <p>Audience personas provide a clear picture of your target audience’s most pressing needs.</p> <p>#content is your how</p> <p>Identifying your audience and #content benefits are relatively straightforward decisions, as your marketing analytics and competitive research efforts can help inform those elements.</p> <p>But your mission statement also needs to account for how your brand’s #content provides a personally resonant and uniquely valuable experience to your audience. That’s not something you can base solely on logic and data since there’s a strong