Luxury in the Sauce Aisle: Truff’s Unique Brand Vision w/ Michelle Gabe

<p>Never participate in anything where replacing you is easy.</p> <p>Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask:</p> <p><em>Are we replaceable?</em></p> <p>That’s the philosophy powering <a href="https://www.linkedin.com/in/michellegabe">Michelle Gabe</a>, Director of Marketing at <a href="https://www.facebook.com/truffsauce/">Truff</a>, where she relies on the company’s unique market position and its founders’ equally unique personal aesthetic to foster a formidable word-of-mouth marketing machine.</p> <p>In this episode, we discuss:</p> <p>- The drastic change in consumer shopping behaviors and how to respond</p> <p>- Why, once you move brand-side, you get things done</p> <p>- The problem with impressions as a KPI</p> <p><em>Find this interview and many more by subscribing to BRAND-SIDE on </em><a href="https://open.spotify.com/show/7AFZgVmcq8wb3AhQh4fG7t?si=cZopRHptTOKnA2PqEaoSEQ"><em>Spotify</em></a><em>, on </em><a href="https://podcasts.apple.com/us/podcast/brand-side/id1515838590"><em>Apple Podcasts</em></a><em>, or on our </em><a href="https://www.celtra.com/"><em>website</em></a><em>.</em></p>