LST #52: Jeff Bloomfield || How To Use Neuroscience to Craft Stories That Build TRUST

Learn Speak Teach Episode 52 w/ Jeff Bloomfield Watch The Full Episode: https://youtu.be/HuGi5r20kDk ---- Full Show Notes: realbusinessconnections.com/episode/stanphelps/ ---- During this episode, you will learn about: [00:00] Episode intro and a quick bio of our guest; Jeff Bloomfield [04:11] Jeff’s Journey, AHA moments, and lessons he learned from his Pawpaw [10:55] Science is a gamechanger [14:33] How to talk to prospects [20:13] Practical example [28:31] Tips you can start implementing immediately [32:28] Jeff’s assignment for you [33:48] Problem indentification [38:53] What if I get it wrong? [41:58] How to connect with Jeff [42:50] What would Pawpaw do? [48:10] Rapid Fire Round [51:23] Episode Conclusion Key Takeaways: ~ Hard work and perseverance are what will get you ahead in life; problem solvers rule the world. Golden Rule: treat people the way you want to be treated. Platinum Rule: If you treat people better than they expected you to treat them, it will not only benefit them, but it will also benefit you along the way. ~ [05:08] ~ When we show up in conversations because our brains are wired for self-preservation, we communicate from our highest training, knowledge and experience because we don’t want to come across as not credible. So, we tap into the things we think we’re the smartest and most knowledgable about, which tend to be the things that are us-driven and our agenda. In sales, these tend to be the things we’ve been training the most on, which are our product facts, features, figures and benefits. They activate the analytical network of the person receiving the information, which triggers the evaluation, comparison, analysis, skepticism, judgement and reverence, which puts us in a defensive posture. You’ve to bypass the analytical network to activate the emotional network to build things like personal trust, authenticity, honesty, vulnerability and all the things that connect us as humans. Once that is established in the brain, it opens up the analytical network to think about what w