Love in the age of cryptocurrency: Does cryptocurrency ownership make daters more desirable?

<p>According to new research, adding "crypto" to a dating profile makes you more desirable, but the crypto community has reservations about online dating.</p> <p>Cryptocurrency has emerged as one of the year's most hotly debated topics. As a result, it's not surprising that mentioning "crypto" in an online dating profile may attract more attention.</p> <p>According to a new study conducted by the brokerage firm eToro, 33 percent of Americans polled would be more likely to go on a date with someone who mentioned crypto assets in their online dating profile. Out of the 2,000 adult residents in the United States between the ages of 18 and 99 polled, more than 40% of men and 25% of women said they are more interested in a potential date when crypto is mentioned on a dating profile.</p> <p>What does love have to do with cryptocurrency?</p> <p>According to Callie Cox, U.S. investment analyst at eToro, the findings of eToro's inaugural "Crypto & Culture" survey demonstrate the intersection of money, culture, and identity. "In the survey, we talked a lot about identity and how important it is in the crypto community." "The idea behind this campaign was to better understand how people think about big life projects and finding the right partner," Cox explained.</p> <p>With this in mind, Cox explained that one of the report's most notable findings was that 33% of respondents would be open to dating someone who mentioned cryptocurrency in their profile. "This demonstrates that there is a link between money, love, and identity when people look for a partner on a dating app," she said. Cox went on to say that it was also interesting to see that nearly 74% of survey respondents said they would go on a second date with someone who paid the first date's bill in Bitcoin (BTC). "We also wanted to put the environment through its paces to see how people felt about using cryptocurrency as a currency." We were surprised to see such a high percentage, which speaks to identity."</p> <p>While these findings suggest that publicly ope