Louise Cummins on marketing, innovation & storytelling at H&R Block

<p><a href= "https://www.linkedin.com/in/louiseemmacummins/?originalSubdomain=au"> <span style="font-weight: 400;">Louise Cummins</span></a><span style="font-weight: 400;">, Marketing and Digital Innovations Director at H&R Block, sits down with host Mark Jones to discuss how marketers can tap into the zeitgeist to tell stories that connect with customers’ hearts and minds.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.hrblock.com.au/?gclid=EAIaIQobChMI3tmVupvd6gIVGDUrCh3e9wpxEAAYASAAEgI-PPD_BwE&gclsrc=aw.ds"> <span style="font-weight: 400;">H&R Block</span></a></li> <li style="font-weight: 400;"><a href= "https://mumbrella.com.au/hr-block-says-its-ready-to-help-consumers-through-this-years-complicated-tax-season-in-new-ads-632924"> <span style="font-weight: 400;">H&R Block says it's ready to help consumers through this year's complicated tax season in new ads</span></a></li> <li style="font-weight: 400;"><a href= "https://www.bandt.com.au/hr-block-launches-the-big-questions-campaign-by-the-works-and-phd/"> <span style="font-weight: 400;">H&R Block launches 'The Big Questions' campaign by The Works and PHD</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/ashley-killeen-on-brand-storytelling-during-covid-19-at-ozharvest/"> <span style="font-weight: 400;">Ashley Killeen on brand storytelling during COVID-19 at OzHarvest</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/brent-hill-on-video-content-and-collaboration-during-covid-19/"> <span style="font-weight: 400;">Brent Hill on video content and collaboration during COVID-19 at SATC</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/fiona-le-brocq-on-brand-relevance/"> <span style="font-weight: 400;">Fiona Le Brocq on brand relevance</span></a></li> </ul>