Louis Gudema on Bullseye Marketing

<p><strong>In this Marketing Over Coffee:</strong><br /> Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC789.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://themailworks.com/moc">The Mailworks</a></strong> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>The second edition of his book <a href= "https://louisgudema.com">Bullseye Marketing: How to Grow Your B2B Business Faster</a> is now available</p> <p>Starting with writing and directing plays as part of what brought him to Boston</p> <p>Working the Cabbage Patch Kids Account</p> <p>Starting his own agence and then pivoting to Application Service Provider</p> <p><strong>7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>After the sale of the firm transitioning to CMO</p> <p>Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up</p> <p>Creating the bullseye - Customers, Intent, Awareness</p> <p>Starting with your existing marketing assets</p> <p>Aligning Sales and Marketing</p> <p>Getting beyond awareness to mental availability</p> <p><strong>21:57 LinkedIn</strong> - <strong>We’ve got a special offer for <a href= "https://www.marketingovercoffee.com/2022/04/28/now-with-more-bane/">Marketing</a> Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Every company is different, sometimes you can great results fast, other industries you just can't make it</p> <p>B2B often forgets that small d