Local Banking With a Global Vision

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Business & Finance

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Credit unions are local where it matters, no matter where in the world they’re based. Diego and his guests explore this credit union commitment to community and the universal desire to empower every member fiscally - with Tanya Valdez, DNCU member; Juan Fernández Ceballos, president and CEO, Credit Union Association of New Mexico; Malcolm Keyte, business development manager, 6Towns Credit Union, West Bromwich, UK; and Chris Murrin, sales experience support manager, GTE Financial, Tampa, FL. So, you deposit money into a traditional bank account. Where does it go after that? In today’s consolidated corporate marketplace, the answer is often far, far away. Credit unions are different. We build long-term relationships which allow us to design unique options for the communities we serve. Nowhere was that credit union advantage more evident than during the height of the pandemic. Tanya appreciated the security her membership provided back then and the initiatives it’s supporting now. In the last year, people have paid greater attention to their closest relationships. Credit unions have always operated from this focus on local responsibility. “When you put dollars at Del Norte Credit Union, for example, that money gets lent right back into the community, so you are helping to create jobs,” explains Juan, adding, “you are helping drive growth opportunities and employment right within our communities.” While locale and size may differ, every credit union understands membership in the same way. It’s all about belonging. Malcolm agrees. “Over the past 12 months, I have found it's been very much connected on a more basic level.” Credit

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andy.shore

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