Live Launch vs. Evergreen: Which One Is Better? — Ep. 154

<p><span data-sheets-value= "{"1":2,"2":"You’ve heard about this idea of making money while you sleep and it sounds pretty magical. So now you’re thinking, why both with a whole big live launch when you can just make your paid offer always available for people to purchase any time they want…including while you’re sleeping? It’s a question I get asked a lot as my clients get ready to put out their first or next paid offer. With everything that goes into a successful launch, it can seem like it would just be wayyyy easier to skip it all and go evergreen. So how about we create a pro’s and con’s list for both options so you can make the decision on which one would be best for you? As someone who has had many evergreen courses, ebooks, and workshops AND also done A LOT of live launches, I’ve got a lot to say about it all so let’s dive in! "}" data-sheets-userformat= "{"2":1055489,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Roboto, RobotoDraft, Helvetica, Arial, sans-serif","23":1}"> You’ve heard about this idea of making money while you sleep and it sounds pretty magical. So now you’re thinking, why both with a whole big live launch when you can just make your paid offer always available for people to purchase any time they want…including while you’re sleeping? It’s a question I get asked a lot as my clients get ready to put out their first or next paid offer. With everything that goes into a successful launch, it can seem like it would just be wayyyy easier to skip it all and go evergreen. So how about we create a pro’s and con’s list for both options so you can make the decision on which one would be best for you? As someone who has had many evergreen courses, ebooks, and workshops AND also done A LOT of live launches, I’ve got a lot to say about it all so let’s dive in!</span></p> <p class="p1"><em><span class="s1">“What it seems like and what I think a lot of people in the online space are making it appear to be, isn’t the reality for all people.” - </span></em><span class="s1">Shawn Mynar</span></p> <p cl