Lisa Susanne on Pivoting to Rapid Release, Branding, and the Power of Cliffhangers

<p><span style="font-weight: 400;">Episode 120 / Lisa Susanne, sports romance author, joins us to talk about how a pivot to writing shorter sports romance books, banking them, and releasing rapidly took her career to a new level. We also talk about how she brands her series as well as using cliffhangers to keep readers coming back to a series.  </span></p> <p><span style="font-weight: 400;">Show notes:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Lisa shifted from pantsing to plotting her books</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of trope in branding</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Banking books and Lisa’s release schedule </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Lisa brands the covers of her books to create a recognizable look</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Writing interconnected series</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips on writing cliffhangers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value of persistence </span></li> </ul> <p><span style="font-weight: 400;">Come over and say hi to Jami and Sara in the</span> <a href= "https://www.facebook.com/groups/304647074240099/"><span style= "font-weight: 400;">WIKT Facebook group</span></a><span style= "font-weight: 400;">! You can find show notes and links at</span> <a href="https://wishidknownforwriters.com/"><span style= "font-weight: 400;">wishidknownforwriters.com</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Links: </span></p> <p><a href= "https://authorlisasuzanne.blogspot.com/p/home-page.html"><span style="font-weight: 400;"> Lisa’s website</span></a></p> <p><a href= "https://bookshop.org/lists/recommenced-resources-for-wr