Lisa Hurwitz, Chief Marketing & Innovation Officer, Grassroots Cannabis
Stervann Okouo
25 min
Business & Finance
Description
Lisa discusses her transition from the CPG to the cannabis industry, overcoming marketing challenges at scale and the value of micro-influencers in 2020.
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steve_C
Episodes
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Lisa Hurwitz, Chief Marketing & Innovation Officer, Grassroots Cannabis
Stervann Okouo