LinkedIn & Spotify Get Into Social Audio Game (265)

<p>I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? <a href= "https://opensea.io/assets/0x495f947276749ce646f68ac8c248420045cb7b5e/70530787015972549092535124806384481956843541276611324894749045623012299112449" target="_blank" rel="noopener">You can bid on it here at Opensea</a>.</p> <p>The social audio battle continues this week, with <a href= "https://brandequity.economictimes.indiatimes.com/news/digital/spotify-delves-into-live-audio-with-purchase-of-clubhouse-rival/81774124" target="_blank" rel="noopener">Spotify buying social radio player Betty Labs,</a> while <a href= "https://techcrunch.com/2021/03/30/linkedin-confirms-its-working-on-a-clubhouse-rival-too/?fbclid=IwAR1LcjWK5ADgJPl3_isgXM70ZDU1O1t6KoSSfXIIuF9_bgei9F9cE0zYaiE" target="_blank" rel="noopener">LinkedIn is about to release their own version of Clubhouse</a>.</p> <p>And guess what? <a href= "https://nypost.com/2021/03/24/medium-offers-buyouts-to-its-entire-editorial-staff/" target="_blank" rel="noopener">Medium is pivoting again</a>. This time, they are looking at a Substack model.</p> <p>Rants and raves include a rant from Joe about <a href= "https://techcrunch.com/2021/03/30/is-substack-really-worth-650m/" target="_blank" rel="noopener">Substack's $650 million valuation</a>, while Robert rants about <a href= "https://typeagroup.cmail19.com/t/ViewEmail/d/D9B56C1D9404C7022540EF23F30FEDED/3B9A7738678B1809B3138EAD4DECE712" target="_blank" rel="noopener">marketers only focusing on numbers</a>.</p> <p>This week's sponsor: Dialogue</p> <p>Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competito