
LINDA MTAMBO_SASKO
أيوب العيساوي
Description
The SASKO Siyasizana community initiative has launched the ‘Play Better’ campaign<br /> which aims to build, restore and upgrade 1000 playgrounds throughout Mzansi in<br /> 2023.<br /> Through the power of positive play, the campaign is targeting early childhood<br /> development (ECD) and foundation phase age group children with a strong anti-<br /> bullying message by promoting active and positive play.<br /> SASKO has been at the centre of communities since 1930, and the SASKO Siyasizana<br /> initiative has always focused on building a solid foundation for our nation’s children.<br /> Siyasizana, which means ‘we are helping each other’ previously provided pre-primary<br /> and primary school children with reading books and educational material. This latest<br /> project aims to build on this legacy by promoting social skills development.<br /> The Play Better campaign forms part of SASKO’s “people who care make things<br /> better” brand repositioning which launched last year. The initiative is on a mission to<br /> rollout 100 playgrounds in phase 1 through a consumer call to action of nominating a<br /> school of their choice that they believe deserves a playground upgrade.<br /> The winning schools will be provided playground upgrades to the value of R10 000