Lilly Minkove - Founder of ArtLogica Group

<p>Lilly Liu Minkove is a consumer-obsessed marketing and strategy leader with over 20 years of experience leading and advising luxury, retail, consumer and technology brands. She is the founder of boutique strategy consultancy ArtLogica Group, and has been an advisor to brands like Spanx, Timbuk2, Kohl’s, CVS, Birdies and Invisalign. A quant geek turned luxury retail operator and strategic marketer, she has worked at best in class companies like Goldman Sachs, McKinsey, Coach, Louis Vuitton, and Hair Cuttery Family of Brands. Lilly crafts tailored growth strategies for clients using a mix of data and experience, art and logic - giving ambitious brands a clear roadmap to growth.</p> <p><br></p> <p>In this episode, Lilly speaks with Jennifer Parker about how she has navigated a career path full of pivots and moves, whether from one company or one city to another, and the experiences that have allowed her to do so.</p>