Likable Character

<p><span style="font-weight: 400;">It’s not a secret, people buy from people they like.  Today we’re going to talk about social media and the idea of putting yourself out there as a likable brand.  Whether we’re selling our services or a product, we’re all walking billboards.  Our interactions tell a story.</span></p> <p><span style="font-weight: 400;">The most important thing when it comes to crafting a likable character is to be yourself.  The worst thing you can do is to fake it or try to be someone you’re not; people will see through it every time.  Evaluate yourself and what makes you interesting.  Find common ground that you can connect with people on.  </span></p> <p><strong>What You’ll Learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How social media posts are like mini commercials.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Which parts of you, you should be promoting.  </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What types of content will help you grow your followers.  </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How empathy can strengthen your impact with your clients.  </span></li> </ul> <p><strong>Favorite Quote:</strong></p> <p><span style="font-weight: 400;">“Many people don’t think they have much to share, when in reality they’re far more likable than they might give themselves credit for.” — Brian McKittrick</span></p> <p> </p>