Life-Centered HC: Why Don’t People Go to the Doctor?

S1E2: Why Don’t People Go to the Doctor? Jobs to Be Done is a framework to better understand consumer behavior, and it can be used to explain patient behavior when it comes to engaging with the medical system.  Join Jay Gerhart, Vice President, Innovation Engine at Atrium Health, and host Ann Somers Hogg as they discuss the power of Jobs to Be Done to help us see what the patient really wants. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/